In a world obsessed with external investments—stocks, real estate, crypto—many business owners overlook the highest-performing asset they already control: their own team.
Every day, I speak with business owners who are hesitant to hold routine team meetings. They’ve either had bad experiences, don’t know what to do with the time, or believe they simply “can’t afford it.”
But here’s the truth: the greatest investment you’ll ever make is in your own business. Not just because of the potential return, but because it’s the one investment where you have 100% control of the outcome.
Let’s do the math.
For a business with 10 employees earning an average of $30/hour and collecting $2 million annually, here’s what it looks like to hold:
One 2-hour team meeting per month
One 10-minute huddle every workday (200 days/year)
That’s a $17,200 investment in wages alone.
Now factor in lost production—the revenue not earned during meeting times—and the total investment climbs to $74,533 per year.
Seems like a lot? It’s not—if the meetings move the needle.
To break even, this business only needs to increase collections by $74,533 per year. To realize just a 15% ROI, it only needs to increase collections by $85,713.
Let’s take it further.
If those meetings improve team efficiency from 80% to 90%, the business stands to gain $200,000 in additional productivity. If even one team member stays longer because they feel seen, heard, and supported, you could avoid $12,000 to $120,000 in turnover costs.
And then there’s the ROI you can’t calculate—but you feel it:
A team that communicates better.
Fewer dropped balls and fire drills.
Less stress. More clarity.
A workplace people want to show up to.
Here’s the part most people miss: Coaches don’t win games—they prepare teams to win games. Great leaders lead outside the moment of performance. They plan, meet, clarify, recalibrate.
If you think you can’t afford team meetings, I’d argue: You can’t afford not to have them.
Many business owners look for success in spreadsheets and software. But the real unlock? It's your team—aligned, trained, and empowered.
The threshold to greatness is surprisingly small. And well within reach.
Call to Action:
If you're ready to stop guessing and start leading, start with your next team meeting. Don’t just gather—guide. Set a purpose. Drive outcomes. And if you’re not sure how to lead a high-impact meeting, that’s exactly what we help with at Leverage Consulting.
Book a strategy call today. Let’s turn your team into your greatest asset.